Day #1
Welcome to Day #1 of The Real Estate Marketing Lab! Today We’re going to kick things off by moving quickly to install your site so that we can move on to the marketing side of things:
Step #1 – Order Web hosting and Domain Name as discussed in training today if you have not already. Here are the guidelines:
Research your Key-phrases: (Watch Video if you need a refresher)
Click Here Now to setup Web Hosting
Click Here to download hosting Mini-Guide
Step #2 – If your domain name is setup anywhere other than HostGator, then you’ll need to “connect” it with your hosting account. You can learn how to do that by clicking here: http://freerealestatemarketinglab.com/domain-name-change/
Video #1 – WordPress Install –
Allow 15 – 30 minutes after registering your host and domain name before moving on to this step.
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WordPress Cleanup
Now it’s time to get some of the features and basics in order:
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Permalinks
Ok, this is it for the SAMPLE! (Didn’t think we were giving away the entire farm did ya?) If you’d like to continue and make it through the FULL 3 day training series scheduled on Wednesday September 30 – Friday October 2, then please follow the instructions above!
See you there!
Here is the key to great SEO! If you don’t do this simple step, you’re making things 10 times more difficult than they need to be!
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Bonus Video: Keyword Research
This is important! Watch this video if you need a refresher on Domain Name selection:
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Trouble Shooting and FAQ’s
1 – I’m having trouble uploading WordPress
If both your webhosting and domain name are secured though WordPress, this will be a very simple task. However, if you registered 1 domain name with HostGator, but need to point a new domain name to HostGator (A domain name other than what you typed in when you ordered your hosting) then you’ll need to follow a separate process. Please forward an email to cweber@averagejoelo.com if you find yourself in this situation.
2 – I don’t know what keywords to select
Don’t over-think this. The general rule of thumb is that you only want to target keywords that have a minimum of 5,000 searches per month (More is better) and lower competition. I prefer keywords with less than 25,000 competing sites, or if the volume of searches is high enough, I’ll even consider keywords with 50,000 competing sites or more.
Narrow down your target keywords to just 2 or 3 high traffic keywords. Once you’ve done this, add them to the downloadable sheet we’ve provided. We’ll review what you are to do with these keywords during Day 2